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The cost of just about everything seems to be skyrocketing these days, so it makes sense that gift bag price tags would also increase — even if they’re actually doled out free to Hollywood VIPs. The Golden Globes has revealed what’s being packed inside the lucrative bags that will be distributed exclusively to winners and presenters at the upcoming 81st Golden Globe Awards, set to take place on Jan. 7.
The contents of each bag total $500,000, which makes it one of and possibly the most expensive gift bag ever to be doled out in association with a major Hollywood awards show. While there are swag suites aplenty that pop up in and around awards season for shows like the Oscars, Emmys, Golden Globes and Grammys, THR wasn’t able to locate an official bag valued close to the Globes’ new half a million dollars entry. In 2020, swag bag connoisseurs Distinctive Assets presented its “Everybody Wins” bag with a price tag that totaled $225,000. (The bag was given to Oscar nominees in the acting and directing categories though it had no direct association with the Academy of Motion Picture Arts & Sciences.)
Curated by the luxury lifestyle magazine Robb Report, the Golden Globes gift bag includes more than 35 luxurious products and experiences. Included are luxury stays from top-tier hotel groups such as Four Seasons, Ritz-Carlton and London’s One Aldwych, as well a five-day, four-night luxury yacht charter cruise in Indonesia from Celestia Phinisi Yacht which usually goes for $50,000.
Also included are products like a $2,000 bottle of Komos Tequila, Colombian emerald earrings from Coomi x Muzo for $69,000 (for one recipient), custom sneakers from Opie Way for $1,500, a session with a celebrity tattoo artist from Brooklyn’s Atelier Eva for $2,500, and Le Domaine’s The Cream for $250, an item from Brad Pitt’s luxe skincare line. But the single most expensive item inside is a collection of six bottles of Liber Pater, dubbed “the most expensive wine in the world,” with a price tag of $193,500, which will be given to one recipient.
In past years, when news breaks of luxury gift bags being doled as freebies, headlines inevitably surface about the tax liabilities incurred by recipients. Due to tax codes, celebrities could be forced to pay 37 percent of the value, per L.A.-based accounting firm EisnerAmper which published a blog post dedicated to the subject. To address this issue, the Golden Globes gift bag will actually be a tote containing a booklet of certificates. Tax liability will only apply if a recipient chooses to redeem a particular certificate. Not interested in a five-day inclusive luxury experience at the Ritz-Carlton Grand Cayman? Turn it down and the stay won’t turn up on your total tax bill.
As part of its partnership with the Globes, Robb Report will also make an undisclosed contribution to the Golden Globes Foundation. “This generous contribution not only embodies the spirit of giving, but also marks a pivotal moment in our ongoing efforts to uplift underrepresented communities in the entertainment industry,” said Helen Hoehne, president of the Golden Globes. “Together, we are making an impact where it matters.”
The Golden Globes producer Dick Clark Productions is owned by Penske Media Eldridge, a joint venture between Penske Media Corporation and Eldridge that also owns The Hollywood Reporter. Robb Report is also owned by PMC.
Here is the complete list of loot included in the Globes’ extravagant tote.
Travel and experiences
Abbaye de la Bussiere: Two-night stay in Burgundy, France ($2,200, available to all 83 recipients)
Celestia Phinisi Yacht: Five-day/four-night luxury yacht charter in Indonesia ($50,000, all 83 recipients)
Flockhill Lodge: All-Inclusive stay in New Zealand for two people ($15,000, up to 3 recipients)
Four Seasons Punta Mita and Naviva, a Four Seasons Resort: Full luxury experience ($15,000, all 83 recipients)
Hotel Wailea, Relais & Châteaux: Two-night all-inclusive stay ($5,500, all 83 recipients)
Les Bordes Estate: Stay with golf experience ($2,000, up to 15 recipients)
Liss Ard Estate: Two-night stay in Ireland ($2,200, all 83 recipients)
One Aldwych: Three-night stay in Signature Suite, inclusive of theater tickets, VIP experiences, and private tours ($16,000, up to 3 recipients)
Ritz-Carlton Grand Cayman: Five-day all-inclusive luxury experience, including transportation and yacht experience ($20,000, all 83 recipients)
Robb Report Car of the Year: Two drive spots for a total of four guests ($28,000, 1 recipient)
Seabird Ocean Resort: Three-night stay in SoCal with private surf lessons and custom surfboard ($6,500, all 83 recipients)
The Britely, Pendry West Hollywood: One-year membership to a private social club ($3,000, all 83 recipients)
The Post Oak Hotel at Uptown Houston: Two-night stay with luxury wine experience for two ($5,000, up to 2 recipients)
XO Jet: Complimentary membership with $10K in flight credits ($11,000, up to 10 recipients)
Food and beverage
Caviar Russe: Essential Collection of Gold Osetra ($545, all 83 recipients)
Distillerie de Monaco: Limited edition Eden-Roc Gin ($275, all 83 recipients)
Komos Tequila: One bottle of Komos XO ($2,000, 3 recipients)
Komos Tequila: Bottle of Komos Tequila ($499, all 83 recipients)
Liber Pater: The world’s most expensive wine ($193,500/ 6 bottles, 1 recipient)
Razza: Private class with one of America’s greatest pizzaiolos ($7,000, 1 recipient)
Robb Report Culinary Masters: Full weekend experience for four guests ($25,000, 1 recipient)
Apparel and beauty
111SKIN: Black Diamond retinol oil ($250, all 83 recipients)
111SKIN: Rose Gold Radiance face mask ($35, all 83 recipients)
Atelier Eva: Tattoo session with a celebrity tattoo artist ($2,500, all 83 recipients)
Biologique Recherche Spa: Choice of bespoke facial or body treatment and skin analysis ($600, all 83 recipients)
Byroe: Tomato firming serum ($150, all 83 recipients)
Byroe: Truffle eye serum ($114, all 83 recipients)
Crasqi: Custom swim trunks ($200, all 83 recipients)
Coomi x Muzo: Colombian emerald earrings ($69,000, up to 1 recipient)
CurrentBody: LED face mask ($380, all 83 recipients)
Joanna Czech: The kit; skincare essentials ($1,250, up to 25 recipients)
Le Domaine: The cream ($250, all 83 recipients)
La Prairie: Pure Gold Radiance nocturnal balm ($1,100, up to 40 recipients)
Opie Way: Bespoke, custom-made sneakers ($1,500, up to 5 recipients)
Métier: Marrakech brown suede bag ($600, all 83 recipients)
Perfumehead: Luxury perfume ($450, all 83 recipients)
Rossano Ferretti: Hair spa treatment and blowout ($1,500, all 83 recipients)
S.T. Dupont: Le Grand Dupont lighter ($1,595, up to 10 recipients)
Zenith: Watch and manufacture experience ($14,000, up to 2 recipients)
Shop the 2024 Golden Globes Gift Bag
111SKIN Rose Gold Radiance Brightening Face Mask
Caviar Russe Essential Collection of Gold Osetra
Joanna Czech Skincare The Kit
Byroe Tomato Firming Serum
CurrentBody LED Face Mask
La Prairie Pure Gold Radiance Nocturnal Balm
Tequila Komos XO Extra Añejo
