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When we think Amazon, we think stellar tech deals, beauty discoveries, and style buys we’ve spotted all over our TikTok “for you page.” We don’t always think of luxury, beauty, and fashion. But, with Amazon Prime Day upon us, the ELLE team has been scouring the internet. To our delight, we’ve discovered that Amazon has opened its doors to emerging luxury designers and established brands; with items that are usually a little… expensive dramatically marked down. There’s a treasure trove of cult beauty buys, luxe accessories, designer coffee table books and classic wardrobe staples we’ll be snapping up. Because gatekeeping is simply not our game here at ELLE we’re sharing the luxury buys and investment pieces you can find this Amazon Prime Day.
2024’s Best Amazon Luxury Buys From Amazon Prime Day
Swarovski Gema Collection Bracelet, $263.00 (usually $329.00) at Amazon (here’s why)
Versace Medusa Biggie Sunglasses, $305.97 (usually $404.00) at Amazon (here’s why)
Fossil Harwell Crescent Bag, $169.00 (usually $399.00) at Amazon (here’s why)
The Best Luxury Buys From Amazon Prime Day 2024
Swarovski Gema Collection Bracelet
$263.00 (usually $329.00) at Amazon
Green is the colour of the year, and this sparkling, gold-plated piece from Swarovski is the perfect way to add flashes of emerald and soft seafoam to your wrists.
Versace Medusa Biggie Sunglasses
$305.97 (usually $404.00) at Amazon
Inspired by early hip hop, these angular frames serve 90s supermodel energy while the iconic Versace Medusa medallion screams “expensive”. Call it loud luxury, call it whatever you like, we’re here for it.
Fossil Harwell Crescent Bag
$213.00 (usually $399.00) at Amazon
This writer has personally been loving the crescent bag trend; they fit neatly under the arm and carry everything you need for day-to-day (phone, eight lip glosses and balms, a Kindle) without overwhelming an outfit. This version from Fossil is made from high-quality leather with an adjustable shoulder strap – adore.
Tom Ford Hardcover Coffee Table Book
$119.00 (usually $250.00) at Amazon
Tom Ford’s name has become synonymous with luxury since he worked with Yves Saint Laurent and Gucci in the 90s. In 2005 he launched his own label and has since expanded into prestige beauty; bringing three-figure bronzers and four-figure fragrances to our beauty routines. Not just a designer, Ford is an expert marketer who brought raunch and sex appeal to the world of high fashion, and this coffee table book unpacks his development as a designer and his all-encompassing vision for the houses he worked for. You’ll find photography from Richard Avedon, Mario Testino, Steven Meisel, Helmut Newtown and Herb Ritts, many never seen before. It’s an absolute must for any fashion lover.
Dyson Airwrap Multi Styler
$649.00 (usually $849.00) at Amazon
The Dyson Airwrap Multi Styler is all over your TikTok “for you” page for a reason; it will give you the glossiest, softest curls of your life with no pageant queen crispiness in sight. A godsend for those with coarse or colour-treated hair, the curling wand warps air to “wrap” around the barrel, creating loose waves with minimal heat. With five attachments a hot favourite is the flyaway smoother which allows you to catch rogue strands and smooth them, with no hairspray required.
JW Pei Women’s Joy Shoulder Bag
$95.00 (usually $147.01) at Amazon
Call it the Charli XCX effect, but green is triggering our magpie tendencies at ELLE, and we’ll be snapping up this super cute micro bag while it’s on sale. Perfect for adding a pop of colour and stashing your must-haves in on a night out, it’s set to be a summer favourite.
Elemis Pro-Collagen Cleansing Balm
$51.05 (usually $84.00) at Amazon
The fastest way to turn your end-of-day cleansing routine into a spa-like experience the Elemis Pro-Collagen Cleansing Balm is a classic. Its cushioning texture is soft on dry, winter-ravaged skin and sweeps away makeup in a flash while lavender, chamomile and eucalyptus oil melt away stress.
New Balance Unisex 574 Sneakers
$95.00 (usually $160.00) at Amazon
We love a New Balance Sneaker, we love a soft tonal colourway, and we love the effortless styling these limited-run suede sneakers are going to bring to our wardrobes.
Daniel Wellington Iconic Watch in Rose Gold/Eggshell
$245.00 (usually $409.00) at Amazon
The Swedes are masters of minimalism and we love the simplicity of this timepiece from Daniel Wellington. Plated in soft rose gold with a comfortable three-piece link, it’s quiet luxury at its finest.
Do you need to be a member to participate in Amazon Prime Day Sales?
If you are already subscribed to Amazon Prime Video’s streaming site, that means you’re already a member! If not, now is the time to become a member to score the best deals during this annual sale event.
You will also receive perks like expedited delivery (same and next-day, including Saturdays), access to Prime Video and music for just $9.99 a month. You also get a 30-day free trial to experience all the benefits yourself without any obligations.
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