Singer and actress Son Dam Bi has unveiled her new home for the first time. The space, which harmonizes an open duplex structure, hotel-inspired interiors, and cutting-edge smart appliances, captured attention as a living space that goes beyond a simple ‘luxury house’ to encapsulate her personal lifestyle and taste. Amid recent mixed public perceptions regarding celebrities revealing ultra-expensive residences, Son Dam Bi directly emphasized that “everything was purchased with my own money,” highlighting both her autonomy and practicality.
Son Dam Bi recently released a video on her social media (SNS) introducing her new home following her recent move. The space, which was unveiled after she spent considerable time finalizing the interior, features a design that considers her family’s daily movement and convenience, infused with sophisticated design sensibilities throughout.
Upon entering, the first thing that catches the eye is the refreshingly open duplex living room. Natural light streaming through high ceilings and wide windows maximizes the sense of space, while the combination of a restrained color palette and high-end furniture creates an atmosphere reminiscent of a premium hotel suite or penthouse.
“Welcome to our home,” Son Dam Bi said as she personally guided viewers through the house, adding, “I will introduce items that I feel are truly indispensable in my daily life.” Rather than simply listing expensive products, she focused on equipment and appliances that provide high satisfaction in actual daily use.
In particular, seemingly conscious of the diverse reactions to celebrities unveiling ultra-luxurious homes—ranging from criticisms of conspicuous consumption to interest in lifestyle sharing—Son Dam Bi repeatedly emphasized that everything was “purchased directly with my own money.” She made it clear that these were products chosen according to her own taste and needs, rather than sponsorships or advertisements, in an effort to prevent any misunderstanding.
The most eye-catching space was the bathroom, which was designed to maintain a pleasant environment regardless of the season via a ceiling-mounted heating and cooling ventilation system. “It’s really great for showering because cool air comes out in the summer and warm air comes out in the winter,” Son Dam Bi explained. “I’m also very satisfied because I can dry my hair immediately.” This reflects a recent trend where smart facilities that maximize ‘Wellness’ and convenience are becoming essential criteria in residential design.
A large ceiling fan is installed in the living room, and the space also features cutting-edge appliances, such as a smart healthcare device that automatically provides personalized nutritional supplements based on Artificial Intelligence (AI). The spatial composition, reflecting the ‘Smart Home’ trend where technology and housing converge, symbolizes a shift in residential culture toward pursuing both practicality and a premium lifestyle.
Throughout the space, furniture and objects with restrained designs offer a glimpse into Son Dam Bi’s unique interior tastes. Rather than prioritizing flashiness, the presentation—which emphasizes materials and details within a minimal composition—aligns with the ‘Quiet Luxury’ trend currently gaining traction in the premium residential market.
Son Dam Bi previously drew attention by revealing she was moving from her newlyweds’ home in Itaewon, Seoul—which was known to have a monthly rent of 10,000,000 won and maintenance fees exceeding 800,000 won—to this new residence. During the decorating process, she put great effort into the design by personally visiting various premium interior brands and showrooms. She particularly garnered interest by showing her meticulous attention to detail, such as choosing products from an Italian premium faucet brand for her daughter Hae-yi’s room.
Son Dam Bi, who married former national speed skater Lee Kyou Hyuk in 2022, has been communicating with fans by sharing her childcare, self-management, and daily life since giving birth to her daughter Hae-yi last April. This house reveal draws public interest by showcasing a family-centered lifestyle and personal taste rather than merely flaunting a luxurious residence.
