Cambridge House, Auberge Collection—the latest collaboration between Reuben Brothers and Auberge Collection—is now accepting bookings ahead of its 1 February 2027 opening.
The historic property at 94 Piccadilly—the former “In & Out” Naval and Military Club—in London’s Mayfair neighbourhood is currently amid a Brothers’ £1 billion (approximately US$1.34 billion) regeneration led by Reuben Brothers. The house has been restored and “thoughtfully reinvented,” preserving its character, craftsmanship and heritage.
Upon opening, Cambridge House, Auberge Collection will introduce the brand’s experiential luxury, personal service, destination dining and flagship Wellbeing by Auberge to London.
“The launch of Cambridge House marks a defining moment in Auberge Collection’s exciting urban growth and global expansion,” said Christian Clerc, President and CEO of Auberge Collection.
Located between the Green Park and vibrant Shepherd Market, the 102-room hotel’s design will be “classically English” mixed with “the eclectic influences that define Great Britain today.” Jean-Louis Deniot is overseeing the transformation of the hotel and its guest spaces, while Laura Gonzalez is designing the signature bar, well-being facilities and members club (which is due to open later in 2027). The project marks each of the designers’ U.K. debuts.
Encompassing several historic properties, the Georgian mansion at the heart of the hotel is a London icon: a Grade I-listed, Palladian-style home commissioned by the 2nd Earl of Egremont in 1756 and home to The Duke of Cambridge. It has served as both a noble townhouse and clubhouse, built to entertain political and social elites. The property has hosted Queen Victoria and served as Lord Palmerston’s proxy of 10 Downing Street during his tenure as prime minister. It then was the home of the “In & Out” Naval and Military Club from 1865 to 1999.
The culinary centerpiece of Cambridge House, Auberge Collection will be Major’s, a new restaurant from Major Food Group. Here, guests can expect an American chophouse blended with the “storied traditions of the London grill.” The venue is set within the Cambridge House’s restored Georgian ballroom and jasmine-fringed courtyard. The menu—comprising seafood towers, formal caviar service and signature fine meat, fish and game—celebrates British ingredients and the farmers, fishermen, foragers and hunters behind them. At the bar, an extensive drinks list will feature no fewer than 10 takes on the martini, complemented by a wine program drawing on one of London’s most formidable cellars.
The hotel will also introduce Auberge’s holistic well-being offering to London across three floors. Hydrotherapy facilities, a heated swimming pool and six treatment rooms will be complemented by a relaxation lounge with a fire pit. The gym, immersive studios, wet and heat rooms and the bathhouse will also be available.
More here: auberge.com/cambridge-house/
